Monday, April 27, 2009

National Awards for Neuroblastoma

Many of you may remember well over a year ago that GCG began helping the CNCF with an awareness campaign. They did not only help but, in fact, they provided most of the work for free. GCG even convinced Geno Loro, a brilliant photographer, to provide all of the photography pro bono. He spent several days taking pictures with many of our kiddos. Of course, Sydney was one of them.

GCG Marketing today announced its award of Best Philanthropic Campaign at the 2009 Med Ad News "Manny" Awards for its work for the CNCF. The campaign featured gripping headlines alongside portraits of children living with neuroblastoma, with the goal of creating awareness of this deadly type of pediatric cancer.

“We’re especially proud of this national healthcare award because it honors the creative passion of the GCG team and the stellar photography of Fort Worth’s Geno Loro, Jr.,” said Neil Foster, GCG Marketing president. “We appreciate the recognition and hope it will help raise awareness for CNCF, an organization in which we all feel a personal investment.”

The campaign also garnered local and district ADDY® awards from the American Advertising Federation for this campaign, and is currently under consideration for a national ADDY® award. To view the agency’s 15-second entry introduction video or to see samples of the work, visit

I can't tell you how proud anf thankful I am of their enormous contribution.

Clearly they, too, have purpose.

1 comment:

Jake Yarbrough said...

Thanks for the post, Mark. We are thrilled to be recognized by our peers, and it's even sweeter to know it's had some impact with the neuroblastoma families.